Originally, Jon’s company helped entrepreneurs finance their hospitality or food businesses. After a few years, the necessity of creating unique content became apparent, so he began creating niche video courses.
The two major challenges that Jon sees for food/beverage companies:
- staff turnover
- trying to run fast enough to keep up
Books to Read:
- Not Fade Away by Laurence Shames and Peter Barton
- Churchill: A Life by Martin Gilbert
Time Machine Advise:
- "Don’t do the cleaning business."
- "Do something you love."
- "Start small and focus on getting your first paying customer as quickly as possible."
- "Life’s short; have fun."
How to Contact:
- The Upside Business Podcast
- The Gap (coming soon!)
Food Marketing Podcast deeper dive:
- The daily Food Marketing newspaper
- Get extra content!
Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire