He loves guerrilla marketing tactics that leave great impressions, always keeping in mind that you need to test first. Those kinds of executables can be fun and memorable, but you need to do trial runs and test every aspect of a campaign. Not working out the kinks can be a messy affair!
Also, beware of the word “freaking.”
Books to read:
- Hop on Pop by Dr. Seuss
- The Experience Economy by B. Joseph Pine II and James H. Gilmore
- Thrill List
Time Machine Advice:
- “Thank you for not ever buying velcro shoes or MC Hammer pants."
- “Take care of myself."
- "Enjoy every aspect of these jobs that I’ve had."
How to contact:
- The Synergy Phone Line
Help out the show:
- Support the show
- Daily Food Marketing newspaper
Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire