He loves guerrilla marketing tactics that leave great impressions, always keeping in mind that you need to test first. Those kinds of executables can be fun and memorable, but you need to do trial runs and test every aspect of a campaign. Not working out the kinks can be a messy affair!

Also, beware of the word “freaking.”

Books to read:
Hop on Pop by Dr. Seuss
The Experience Economy by B. Joseph Pine II and James H. Gilmore

Apps/Online Resources:
Thrill List

Time Machine Advice:
- “Thank you for not ever buying velcro shoes or MC Hammer pants."
- “Take care of myself."
- "Enjoy every aspect of these jobs that I’ve had."

How to contact:
- randy@synergyconsultants.com
The Synergy Phone Line

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Daily Food Marketing newspaper

Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire

Produced by Lazak Productions, LLC