Grant and I discuss the power of food to incentivize later purchasing behavior. He successfully uses food trucks as a marketing tool to promote major brands in the New York City area.

Quote of Note:
"Never say 'No.'  Never say 'Never.'"

Book Recommendation:
Return on Relationship by Kathryn Rose and Ted Rubin

Advice to Himself and Others:
"Be more of a team player"

Contact Info:
Sweetery NYC Website

Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire

Produced by Lazak Productions, LLC