Grant and I discuss the power of food to incentivize later purchasing behavior. He successfully uses food trucks as a marketing tool to promote major brands in the New York City area.
Quote of Note:
"Never say 'No.' Never say 'Never.'"
- Return on Relationship by Kathryn Rose and Ted Rubin
Advice to Himself and Others:
"Be more of a team player"
- Sweetery NYC Website
Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire