**Update: The company referred to in the audio as "Fresh Maison" is now officially called "Meal Maison."

Creating a startup grocery brand is no easy task, but Iggy does a great job explaining how exactly to turn a pharmaceutical marketing career into a passionate food business. We also talk about coupons, sampling and exploring your dreams before they disappear!

Quote of Note:
"You miss 100% of the shots you don't take." - Wayne Gretzky

Books to read:
Essentialism by Greg McKeown
Rework by Jason Fried & David Heinemeier Hansson 

Online Resource:

Contact Info:
- igalvarez7@gmail.com
@HellYeahMktg and @Eatucator

Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire

Produced by Lazak Productions, LLC