**Update: The company referred to in the audio as "Fresh Maison" is now officially called "Meal Maison."
Creating a startup grocery brand is no easy task, but Iggy does a great job explaining how exactly to turn a pharmaceutical marketing career into a passionate food business. We also talk about coupons, sampling and exploring your dreams before they disappear!
Quote of Note:
"You miss 100% of the shots you don't take." - Wayne Gretzky
Books to read:
- Essentialism by Greg McKeown
- Rework by Jason Fried & David Heinemeier Hansson
- @HellYeahMktg and @Eatucator
Music: Sacrifice by Robodub
Introduction by John Lee Dumas of Entrepreneur on Fire