Howard, in his former career, was a noted marketing professional who literally wrote the book on buying keywords to display relevant search results: Adwords for Dummies. After having an epiphany, he quit marketing and focused helping people make wise food choices that can improve health.

He's also written other books, including his latest, Proteinaholic, where he and co-author M.D. Davis Garth wrote about "how our obsession with meat is killing us"; they also discuss what we can do about it. For a complete list of his books and other services, click here.

Book to Read:
Pre-Suasion by Robert B. Cialdini, Ph.D.

App/Online Resource:
Archive of the US National Library of Medicine of the National Institutes of Health (NIH)
Drug Database
Search for any drug name (brand or generic) and then go to section 14 for clinical trials to see the real efficacy and safety data. Also, sections 4-7 have information on who should not take the drug, side effects and risks, and interactions with other drugs.

- A
A long blog post that explains how I use these resources, and how the pharmaceutical industry dominates doctors and google searches.

Time Machine Advice:
"Take it easy and trust the flow."

How to Contact:
Plant Yourself Podcast
Consulting and Coaching

To Contact Me:
Food Marketing Podcast
Be on the show!
Visit Lazak Productions (my sponsor) if you're thinking about starting a podcast.

Final Thoughts:
"If you're marketing food you think I won't approve of, follow your bliss."

Music: Sacrifice by Robodub
Intro by John Lee Dumas of Entrepreneur on Fire