His philosophy on strong content marketing as a way to build a brand seems to be somewhat unique among packaging manufacturers. By using his company blog, YouTube, Twitter, LinkedIn and other social networks, he’s not only created great customer relationships; he’s become an industry guru with his own radio show.
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Food photos can make customers’ mouths water and lead to specific purchasing decisions as they image the bites in their mouths, yet not all food pictures are equally as good. Usually it’s the independent location where you can tell that the owner’s nephew snapped some quickies with his phone in the back, where the lighting’s really poor. For those kinds of establishments, it’s the word of mouth alone that keeps them in business.